{"id":107,"date":"2023-11-15T15:23:18","date_gmt":"2023-11-15T08:23:18","guid":{"rendered":"https:\/\/xuhuongai.com\/?p=107"},"modified":"2023-11-18T12:20:37","modified_gmt":"2023-11-18T05:20:37","slug":"metaverse-hau-nhu-da-bien-mat-va-day-la-nhung-ly-do-tai-sao-do-la-loi-cua-mo-hinh-ai-tao-sinh","status":"publish","type":"post","link":"https:\/\/xuhuongai.com\/?p=107","title":{"rendered":"Metaverse h\u1ea7u nh\u01b0 \u0111\u00e3 bi\u1ebfn m\u1ea5t, v\u00e0 \u0111\u00e2y l\u00e0 nh\u1eefng l\u00fd do t\u1ea1i sao \u0111\u00f3 l\u00e0 l\u1ed7i c\u1ee7a AI t\u1ea1o sinh"},"content":{"rendered":"\n
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B\u1ea3n tin \u0111\u01b0\u1ee3c d\u1ecbch v\u00e0 t\u00f3m t\u1eaft b\u1edfi n\u1ec1n t\u1ea3ng t\u1ea1o tr\u1ee3 l\u00fd AI – KamiMind<\/a>.<\/p>\nNgu\u1ed3n: Mark Samuels, “The metaverse has virtually disappeared. Here’s why it’s generative AI’s fault<\/a>“, ZDNET, 10\/11\/2023.<\/cite><\/blockquote>\n\n\n

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zf L\/Getty Images<\/figcaption><\/figure>\n<\/div>\n\n\n

Th\u1ebf gi\u1edbi \u1ea3o, t\u1eebng l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00f3ng trong n\u0103m 2021, d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 m\u1ea5t \u0111i s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang sau ch\u1ec9 hai n\u0103m. S\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 thi\u1ebfu c\u00e1c t\u00ecnh hu\u1ed1ng \u1ee9ng d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn s\u1ef1 suy gi\u1ea3m n\u00e0y, theo Gartner Director Analyst Samantha Searle. Tr\u00e1i l\u1ea1i, c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1ea1o ra n\u1ed9i dung nh\u01b0 ChatGPT c\u1ee7a OpenAI \u0111\u00e3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1edd s\u1ef1 \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 ti\u1ebfp c\u1eadn c\u1ee7a ch\u00fang. Tuy nhi\u00ean, c\u00e1c lo ng\u1ea1i nh\u01b0 \u1ea3o gi\u00e1c, vi\u1ec7c sao ch\u00e9p v\u00e0 \u0111\u1ea1o \u0111\u1ee9c c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. Trong khi m\u1ed9t s\u1ed1 c\u00f4ng ty, nh\u01b0 Heineken, \u0111\u00e3 ch\u00e0o \u0111\u00f3n th\u1ebf gi\u1edbi \u1ea3o v\u00e0 m\u1edf c\u00e1c qu\u00e1n bar v\u00e0 nh\u00e0 m\u00e1y bia \u1ea3o, th\u00ec c\u00e1c c\u00f4ng ty kh\u00e1c, nh\u01b0 Adobe, v\u1eabn \u0111ang t\u00ecm ki\u1ebfm tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng ph\u00f9 h\u1ee3p. Searle c\u1ee7a Gartner tin r\u1eb1ng th\u1ebf gi\u1edbi \u1ea3o v\u1eabn c\u00f2n ti\u1ec1m n\u0103ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, th\u1ecb tr\u01b0\u1eddng v\u1eabn ch\u01b0a \u0111\u1ee7 tr\u01b0\u1edfng th\u00e0nh \u0111\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i, v\u00e0 c\u00f3 nh\u1eefng th\u00e1ch th\u1ee9c k\u1ef9 thu\u1eadt c\u1ea7n \u0111\u01b0\u1ee3c v\u01b0\u1ee3t qua. Tuy nhi\u00ean, th\u1ebf gi\u1edbi \u1ea3o v\u1eabn \u0111\u01b0\u1ee3c coi l\u00e0 c\u01a1 h\u1ed9i kinh doanh m\u1edbi b\u1edfi c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1, v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c \u0111ang t\u00ecm hi\u1ec3u ti\u1ec1m n\u0103ng c\u1ee7a n\u00f3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo c\u00e1ch s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

B\u1ea3n t\u00f3m t\u1eaft ti\u1ebfng Anh<\/summary>\n

The metaverse, once a hot topic in 2021, seems to have lost its hype and public interest after just two years. Hype and the lack of proven use cases are major reasons for this decline, according to Gartner Director Analyst Samantha Searle. In contrast, generative AI tools like OpenAI’s ChatGPT have gained attention and widespread adoption due to their simplicity and accessibility. However, concerns such as hallucinations, plagiarism, and ethics must be addressed. While some companies, like Heineken, have embraced the metaverse and opened virtual bars and breweries, others, like Adobe, are still searching for the right use case. Gartner’s Searle believes that the metaverse still has potential, particularly in finance and customer service. The market, however, is not yet mature enough for widespread adoption, and there are technical challenges that need to be overcome. Nevertheless, the metaverse continues to be viewed as a new business opportunity by digital leaders, and organizations are exploring its potential for interacting with customers in innovative ways.<\/p>\n<\/details>\n\n\n\n

B\u1ea3n d\u1ecbch Anh – Vi\u1ec7t<\/summary>\n

N\u1ebfu m\u1ed9t n\u0103m l\u00e0 m\u1ed9t kho\u1ea3ng th\u1eddi gian d\u00e0i trong c\u00f4ng ngh\u1ec7, th\u00ec hai n\u0103m th\u1ef1c s\u1ef1 l\u00e0 m\u1ed9t th\u1eddi k\u1ef3 d\u00e0i \u0111\u1ebfn m\u1ee9c g\u1ea7n nh\u01b0 l\u00e0 c\u1ea3 m\u1ed9t cu\u1ed9c \u0111\u1eddi. \u1ede cu\u1ed1i n\u0103m 2021, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111ang n\u00f3i v\u1ec1 th\u1ebf gi\u1edbi \u1ea3o. Hai n\u0103m sau \u0111\u00f3 v\u00e0 th\u1ef1c s\u1ef1 h\u1ea7u nh\u01b0 kh\u00f4ng ai c\u00f2n n\u00f3i v\u1ec1 n\u00f3 n\u1eefa (ngo\u1ea1i tr\u1eeb, c\u00f3 l\u1ebd, Mark Zuckerberg). V\u1eady, \u0111i\u1ec1u g\u00ec \u0111\u00e3 sai?<\/p>\n\n\n\n

M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 l\u1edbn l\u00e0 s\u1ef1 h\u1ee9ng th\u00fa qu\u00e1 m\u1ee9c. Kh\u00f3 kh\u0103n khi mang l\u1ea1i nh\u1eefng ni\u1ec1m h\u1ee9ng th\u00fa l\u1edbn lao li\u00ean quan \u0111\u1ebfn m\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi. H\u00e3y h\u1ecfi nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 l\u00e0m vi\u1ec7c tr\u00ean blockchain.<\/p>\n\n\n\n

Theo Gartner Director Analyst Samantha Searle, “\u0110i\u1ec1u n\u00e0y ch\u1ec9 l\u00e0 qu\u00e1 tr\u00ecnh chuy\u1ec3n t\u1eeb tr\u1ea1ng th\u00e1i h\u1ee9ng th\u00fa c\u1ee7a Gartner Hype Cycle cho C\u00f4ng Ngh\u1ec7 N\u1ed5i B\u1eadt,” c\u00f4 n\u00f3i v\u1edbi ZDNET. “Ch\u00fang ta \u0111\u00e3 c\u00f3 s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 b\u00e2y gi\u1edd ch\u00fang ta \u0111ang th\u1ea5y hi\u1ec7n th\u1ef1c. Th\u1ebf gi\u1edbi \u1ea3o \u0111\u00e3 l\u00e0m cho tr\u00ed t\u01b0\u1edfng t\u01b0\u1ee3ng c\u1ee7a m\u1ecdi ng\u01b0\u1eddi bay cao. Nh\u01b0ng ch\u00fang ta v\u1eabn \u0111ang t\u00ecm ki\u1ebfm nh\u1eefng \u1ee9ng d\u1ee5ng th\u1ef1c s\u1ef1 \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb.”
Kh\u1eb3ng \u0111\u1ecbnh c\u1ee7a Searle r\u1eb1ng th\u1ebf gi\u1edbi \u1ea3o \u0111ang tr\u1ea3i qua m\u1ed9t s\u1ed1 ph\u1eadn quen thu\u1ed9c v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 \u0111\u00e3 \u0111\u01b0\u1ee3c qu\u1ea3ng b\u00e1 qu\u00e1 m\u1ee9c l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 gi\u1ea3i th\u00edch \u0111\u00fang \u0111\u1eafn m\u1ed9t ph\u1ea7n cho s\u1ef1 gi\u1ea3m s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi th\u1ebf gi\u1edbi \u1ea3o. Nh\u01b0ng m\u1ed9t y\u1ebfu t\u1ed1 \u0111\u00f3ng g\u00f3p l\u1edbn kh\u00e1c l\u00e0 s\u1ef1 t\u0103ng nhanh c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI).<\/p>\n\n\n\n

M\u01b0\u1eddi hai th\u00e1ng sau khi th\u1ebf gi\u1edbi \u1ea3o chi\u1ebfm \u01b0u th\u1ebf tr\u00ean c\u00e1c ch\u1ee7 \u0111\u1ec1 tin t\u1ee9c, m\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u01b0\u1ee3c h\u1ee9ng th\u00fa – ChatGPT c\u1ee7a OpenAI v\u00e0 m\u1ed9t lo\u1ea1t c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o sinh h\u1ecdc t\u01b0\u01a1ng t\u1ef1 – n\u1ed5i l\u00ean v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a truy\u1ec1n th\u00f4ng v\u00e0o cu\u1ed1i n\u0103m 2022. Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1eed nghi\u1ec7m s\u1edbm nh\u1eadn ra m\u1ed9t \u0111i\u1ec1u: S\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o sinh h\u1ecdc l\u00e0 d\u1ec5 d\u00e0ng.<\/p>\n\n\n\n

B\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 tr\u1ef1c tuy\u1ebfn, \u0111\u0103ng nh\u1eadp v\u00e0o ChatGPT v\u00e0 nh\u1eadn c\u00e2u tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c cho c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd. T\u1eeb b\u00e0i lu\u1eadn \u0111\u1ebfn h\u00ecnh \u1ea3nh v\u00e0 m\u00e3 ch\u01b0\u01a1ng tr\u00ecnh, c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung g\u1ea7n nh\u01b0 th\u1eddi gian th\u1ef1c.
V\u1edbi h\u1ea7u h\u1ebft ng\u01b0\u1eddi d\u00f9ng, nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y \u0111\u01a1n gi\u1ea3n v\u00e0 vui v\u1ebb, theo Sasha Jory, CIO t\u1ea1i Hastings Direct – v\u00e0 \u0111\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc l\u1edbn so v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c h\u1ee9ng th\u00fa t\u1eeb qu\u00e1 kh\u1ee9 kh\u00f4ng qu\u00e1 xa.
“\u0110i\u1ec1u n\u00e0y kh\u00f4ng gi\u1ed1ng nh\u01b0 blockchain, n\u01a1i m\u1ecdi th\u1ee9 ch\u1ec9 l\u00e0 s\u1ef1 h\u1ee9ng th\u00fa v\u00e0 sau \u0111\u00f3 kh\u00f4ng \u0111i \u0111\u00e2u c\u1ea3. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o sinh h\u1ecdc c\u00f3 t\u01b0\u01a1ng lai v\u00ec n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c d\u00e2n ch\u1ee7 h\u00f3a. B\u1ea5t k\u1ef3 ai c\u0169ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng n\u00f3 – n\u00f3 \u1edf kh\u1eafp m\u1ecdi n\u01a1i,” c\u00f4 n\u00f3i v\u1edbi ZDNET t\u1ea1i ch\u1eb7ng London c\u1ee7a Snowflake’s Data Cloud World Tour. “C\u1ea3 nh\u1eefng \u0111\u1ee9a tr\u1ebb nh\u1ecf nh\u1ea5t c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ChatGPT v\u00e0 s\u1eed d\u1ee5ng n\u00f3. Trong khi \u0111\u00f3, blockchain, v\u00ed d\u1ee5, l\u00e0 \u0111i\u1ec1u b\u1ea1n c\u1ea7n ph\u1ea3i kh\u00e1 cao c\u1ea5p \u0111\u1ec3 hi\u1ec3u.”<\/p>\n\n\n\n

T\u1ea5t nhi\u00ean, s\u1ef1 \u00e1p \u0111\u1ea3o nhanh ch\u00f3ng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o sinh h\u1ecdc kh\u00f4ng ph\u1ea3i l\u00e0 duy nh\u1ea5t trong c\u00e2u chuy\u1ec7n n\u00e0y; c\u00f3 m\u1ed9t lo\u1ea1t c\u00e1c v\u1ea5n \u0111\u1ec1 ti\u1ec1m \u1ea9n kh\u00e1c, nh\u01b0 \u1ea3o gi\u00e1c, vi ph\u1ea1m b\u1ea3n quy\u1ec1n v\u00e0 \u0111\u1ea1o \u0111\u1ee9c, c\u1ea7n \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft s\u1edbm h\u01a1n thay v\u00ec mu\u1ed9n. Nh\u01b0ng n\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m \u1ea5n t\u01b0\u1ee3ng v\u1edbi gia \u0111\u00ecnh v\u00e0 b\u1ea1n b\u00e8 b\u1eb1ng m\u1ed9t c\u00f4ng c\u1ee5 c\u00f3 v\u1ebb nh\u01b0 ho\u1ea1t \u0111\u1ed9ng nh\u01b0 ph\u00e9p m\u00e0u, th\u00ec tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o sinh h\u1ecdc l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn.
Ng\u01b0\u1ee3c l\u1ea1i, th\u1ebf gi\u1edbi \u1ea3o – gi\u1ed1ng nh\u01b0 blockchain tr\u01b0\u1edbc \u0111\u00f3 – c\u1ea3m gi\u00e1c nh\u01b0 m\u1ed9t con th\u1ecf \u0111ang b\u1ecb k\u1eb9p trong chi\u1ebfc m\u0169 c\u1ee7a m\u1ed9t nh\u00e0 \u1ea3o thu\u1eadt. Vi\u1ec7c nh\u1eadp v\u00e0o th\u1ebf gi\u1edbi \u1ea3o th\u01b0\u1eddng kh\u00f4ng d\u1ec5 d\u00e0ng nh\u01b0 nh\u1eefng g\u00ec nh\u1eefng ng\u01b0\u1eddi \u1ee7ng h\u1ed9 \u0111\u00e3 h\u1ee9a. H\u1ea7u h\u1ebft m\u1ecdi ng\u01b0\u1eddi v\u1eabn ch\u01b0a b\u01b0\u1edbc v\u00e0o m\u00f4i tr\u01b0\u1eddng \u1ea3o. Ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 th\u1eed nghi\u1ec7m, bao g\u1ed3m c\u1ea3 t\u00f4i, th\u01b0\u1eddng c\u1ea3m th\u1ea5y th\u1ea5t v\u1ecdng b\u1edfi tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c cung c\u1ea5p b\u1edfi ph\u1ea7n c\u1ee9ng v\u00e0 ph\u1ea7n m\u1ec1m.<\/p>\n\n\n\n

CIO c\u1ee7a Adobe, Cynthia Stoddard, cho bi\u1ebft c\u00f4ng ty c\u1ee7a c\u00f4 ch\u01b0a t\u00ecm th\u1ea5y \u1ee9ng d\u1ee5ng ph\u00f9 h\u1ee3p cho th\u1ebf gi\u1edbi \u1ea3o. “Ch\u00fang t\u00f4i \u0111\u00e3 th\u1eed nghi\u1ec7m v\u1edbi k\u00ednh \u0111eo th\u1ef1c t\u1ebf \u1ea3o,” c\u00f4 n\u00f3i, tham chi\u1ebfu \u0111\u1ebfn nh\u1eefng kh\u00e1m ph\u00e1 c\u1ee7a c\u00f4ng ty. “Ch\u00fang t\u00f4i v\u1eabn ch\u01b0a c\u00f3 m\u1ed9t \u1ee9ng d\u1ee5ng c\u1ee5 th\u1ec3 cho kinh doanh c\u1ee7a ch\u00fang t\u00f4i. Nh\u01b0ng t\u00f4i ngh\u0129 r\u1eb1ng c\u00e1c k\u00ednh \u0111eo th\u1ef1c t\u1ebf \u1ea3o c\u00f3 \u1ee9ng d\u1ee5ng th\u1ef1c s\u1ef1 trong m\u1ed9t s\u1ed1 ng\u00e0nh, v\u00ec trong qu\u00e1 kh\u1ee9, t\u00f4i \u0111\u1ebfn t\u1eeb l\u0129nh v\u1ef1c v\u1eadn t\u1ea3i v\u00e0 logistics, v\u00e0 t\u00f4i c\u00f3 th\u1ec3 th\u1ea5y nhi\u1ec1u \u1ee9ng d\u1ee5ng trong c\u00e1c ng\u00e0nh d\u1ecdc theo chi\u1ec1u d\u1ecdc.”<\/p>\n\n\n\n

\u0110\u00f3 l\u00e0 m\u1ed9t quan \u0111i\u1ec3m m\u00e0 Gartner Searle chia s\u1ebb, ng\u01b0\u1eddi n\u00f3i r\u1eb1ng quan tr\u1ecdng l\u00e0 kh\u00f4ng n\u00ean t\u1eeb b\u1ecf hy v\u1ecdng ngay l\u1eadp t\u1ee9c. “Ch\u00fang ta th\u1ea5y c\u00f3 nhi\u1ec1u \u1ee9ng d\u1ee5ng ti\u1ec1m n\u0103ng cho th\u1ebf gi\u1edbi \u1ea3o,” c\u00f4 n\u00f3i. C\u00f4 n\u00f3i v\u1ec1 JP Morgan, ng\u01b0\u1eddi \u0111\u1eb7t m\u1ed9t m\u1ee9c c\u01b0\u1ee3c l\u1edbn v\u00e0o th\u1ebf gi\u1edbi \u1ea3o l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i tri\u1ec7u \u0111\u00f4 v\u00e0 m\u1edf chi nh\u00e1nh ng\u00e2n h\u00e0ng \u0111\u1ea7u ti\u00ean trong m\u1ed9t th\u1ebf gi\u1edbi \u1ea3o. Nh\u01b0ng ngay c\u1ea3 trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh, m\u1ed9t s\u1ed1 t\u1ed5 ch\u1ee9c v\u1eabn \u0111ang ti\u1ebfp c\u1eadn m\u1ed9t c\u00e1ch th\u1eadn tr\u1ecdng h\u01a1n.<\/p>\n\n\n\n

“T\u00f4i ngh\u0129 th\u1ebf gi\u1edbi \u1ea3o kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec1u g\u00ec \u0111\u00f3 \u01b0u ti\u00ean ngay l\u1eadp t\u1ee9c,” Kavin Mistry, tr\u01b0\u1edfng ph\u00f2ng ti\u1ebfp th\u1ecb s\u1ed1 v\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u1ea1i TSB Bank, n\u00f3i v\u1edbi ZDNET. “T\u00f4i th\u1ea5y gi\u00e1 tr\u1ecb trong c\u00f4ng ngh\u1ec7 lo\u1ea1i th\u1ebf gi\u1edbi \u1ea3o, nh\u01b0ng t\u00f4i ngh\u0129 c\u00f3 l\u1ebd n\u00f3 c\u1ea7n ph\u1ea3i tr\u01b0\u1edfng th\u00e0nh, \u0111\u1ec3 ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u c\u00e1ch \u0111\u00fang \u0111\u1eafn \u0111\u1ec3 bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c cho kh\u00e1ch h\u00e0ng. V\u00e0 t\u00f4i ngh\u0129 th\u1ecb tr\u01b0\u1eddng ch\u01b0a \u0111\u1ee7 tr\u01b0\u1edfng th\u00e0nh \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh c\u00f3 th\u00f4ng tin \u0111\u00fang \u0111\u1eafn v\u1ec1 h\u01b0\u1edbng \u0111i \u0111\u00fang \u0111\u1eafn.”<\/p>\n\n\n\n

Searle c\u1ee7a Gartner c\u0169ng nh\u1eadn th\u1ee9c r\u1eb1ng \u0111i\u1ec3m ch\u00edn c\u1ee7a th\u1ebf gi\u1edbi \u1ea3o v\u1eabn c\u00f2n xa. “Ch\u00fang ta bi\u1ebft r\u1eb1ng v\u1edbi m\u1ed9t s\u1ed1 c\u00f4ng ngh\u1ec7 \u1ea3o ch\u00ednh, v\u1eabn c\u00f2n nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ea7n gi\u1ea3i quy\u1ebft v\u1ec1 h\u00ecnh d\u1ea1ng v\u00e0 s\u1ef1 tho\u1ea3i m\u00e1i,” c\u00f4 n\u00f3i.<\/p>\n\n\n\n

T\u1eeb vi\u1ec7c s\u1eed d\u1ee5ng k\u00ednh \u0111eo \u0111\u1ebfn vi\u1ec7c t\u1ea1o avatar gi\u1ed1ng h\u1ec7t v\u00e0 x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng \u1ea3o th\u00fa v\u1ecb, Searle n\u00f3i r\u1eb1ng c\u00f3 nhi\u1ec1u c\u00f4ng vi\u1ec7c x\u00e2y d\u1ef1ng c\u1ea7n \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh. Tuy nhi\u00ean, nh\u1eefng c\u00f4ng tr\u00ecnh x\u00e2y d\u1ef1ng n\u00e0y v\u1eabn c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn nh\u1eefng ph\u00e1t tri\u1ec3n th\u00fa v\u1ecb, \u0111\u1eb7c bi\u1ec7t khi t\u1eadp \u0111o\u00e0n c\u00f4ng ngh\u1ec7 l\u1edbn nh\u01b0 Apple \u0111\u00e3 b\u1eaft \u0111\u1ea7u th\u1ec3 hi\u1ec7n s\u1ef1 quan t\u00e2m \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c n\u00e0y.
H\u01a1n n\u1eefa, b\u00e1o c\u00e1o l\u00e3nh \u0111\u1ea1o CNTT g\u1ea7n \u0111\u00e2y c\u1ee7a Nash Squared \u0111\u00e3 ti\u1ebft l\u1ed9 r\u1eb1ng 26% l\u00e3nh \u0111\u1ea1o k\u1ef9 thu\u1eadt s\u1ed1 \u00edt nh\u1ea5t \u0111ang xem x\u00e9t m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c v\u1ec1 th\u1ebf gi\u1edbi \u1ea3o.<\/p>\n\n\n\n

Bev White, CEO c\u1ee7a Nash Squared, n\u00f3i trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi ZDNET r\u1eb1ng ng\u00e0y c\u00e0ng c\u00f3 nhi\u1ec1u t\u1ed5 ch\u1ee9c \u0111ang b\u1eaft \u0111\u1ea7u ngh\u0129 v\u1ec1 c\u00e1ch th\u1ebf gi\u1edbi \u1ea3o mang l\u1ea1i c\u01a1 h\u1ed9i kinh doanh m\u1edbi.<\/p>\n\n\n\n

“\u0110\u00f3 ch\u1eafc ch\u1eafn l\u00e0 m\u1ed9t l\u0129nh v\u1ef1c c\u00f2n s\u1ed1ng,” c\u00f4 n\u00f3i. “Th\u1ebf gi\u1edbi \u1ea3o mang l\u1ea1i c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 v\u1eadn h\u00e0nh doanh nghi\u1ec7p c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u1ea5t kh\u00e1c bi\u1ec7t. N\u00f3 th\u1ef1c s\u1ef1 t\u1ea1o ra m\u1ed9t n\u1ec1n t\u1ea3ng ho\u00e0n to\u00e0n m\u1edbi v\u00ec kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y, n\u1eafm l\u1ea5y v\u00e0 tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m.”<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y ch\u1eafp c\u00e1nh cho quan \u0111i\u1ec3m c\u1ee7a Lalo Luna, gi\u00e1m \u0111\u1ed1c chi\u1ebfn l\u01b0\u1ee3c to\u00e0n c\u1ea7u v\u00e0 th\u00f4ng tin t\u1ea1i Heineken, ng\u01b0\u1eddi n\u00f3i r\u1eb1ng c\u00f4ng ty c\u1ee7a \u00f4ng \u0111\u00e3 b\u1eadn r\u1ed9n kh\u00e1m ph\u00e1 th\u1ebf gi\u1edbi \u1ea3o.<\/p>\n\n\n\n

“M\u1ed9t trong nh\u1eefng d\u1ef1 \u00e1n ch\u00ednh m\u00e0 t\u00f4i \u0111\u00e3 d\u1eabn d\u1eaft trong 12 th\u00e1ng qua l\u00e0 v\u1ec1 vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a vi\u1ec7c t\u01b0\u01a1ng t\u00e1c x\u00e3 h\u1ed9i – ch\u00fang t\u00f4i \u0111ang hi\u1ec3u c\u00e1ch c\u00f4ng ngh\u1ec7 s\u1ebd \u0111\u00f3ng m\u1ed9t vai tr\u00f2 trong c\u00e1c kh\u00f4ng gian x\u00e3 h\u1ed9i. V\u00e0, t\u1ea5t nhi\u00ean, th\u1ebf gi\u1edbi \u1ea3o s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng \u0111i\u1ec1u n\u00e0y.” \u00d4ng n\u00f3i v\u1edbi ZDNET r\u1eb1ng quan \u0111i\u1ec3m quan tr\u1ecdng – th\u1ebf gi\u1edbi \u1ea3o s\u1ebd kh\u00f4ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng trong m\u1ed9t \u0111\u00eam.<\/p>\n\n\n\n

Nh\u01b0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u00e1ng t\u1ea1o l\u00e0 bi\u1ec3u hi\u1ec7n r\u00f5 r\u00e0ng c\u1ee7a nhi\u1ec1u n\u0103m nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n, Luna k\u1ef3 v\u1ecdng vai tr\u00f2 c\u1ee7a th\u1ebf gi\u1edbi \u1ea3o s\u1ebd ng\u00e0y c\u00e0ng quan tr\u1ecdng trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a th\u1eadp k\u1ef7 n\u00e0y. \u00d4ng ta cho bi\u1ebft c\u00e1c chuy\u00ean gia th\u00f4ng minh hi\u1ec7n \u0111ang kh\u00e1m ph\u00e1 c\u00e1ch \u0111\u1eb7t m\u1ed9t c\u1ecdc trong l\u0129nh v\u1ef1c n\u00e0y.<\/p>\n\n\n\n

“Heineken l\u00e0 m\u1ed9t trong nh\u1eefng h\u00e3ng s\u1ea3n xu\u1ea5t bia \u0111\u1ea7u ti\u00ean m\u1edf qu\u00e1n bar v\u00e0 nh\u00e0 m\u00e1y \u1edf th\u1ebf gi\u1edbi \u1ea3o. Ch\u00fang t\u00f4i \u0111ang nghi\u00eam t\u00fac xem x\u00e9t nh\u1eefng ph\u00e1t tri\u1ec3n n\u00e0y – ch\u00fang t\u00f4i \u0111ang c\u1ed1 g\u1eafng \u0111\u1ebfn nh\u1eefng n\u01a1i ch\u00fang t\u00f4i c\u1ea7n ph\u1ea3i c\u00f3 m\u1eb7t”, \u00f4ng ta n\u00f3i. “T\u1ea5t nhi\u00ean, ch\u00fang t\u00f4i \u0111ang kh\u00e1m ph\u00e1, ch\u00fang t\u00f4i \u0111ang trong giai \u0111o\u1ea1n th\u1eed nghi\u1ec7m. M\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u l\u1edbn c\u1ee7a ch\u00fang t\u00f4i th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn c\u00f4ng ngh\u1ec7. H\u1ecd nhanh ch\u00f3ng tham gia v\u00e0o c\u00e1c n\u1ec1n t\u1ea3ng kh\u00e1c nhau, kh\u00f4ng ch\u1ec9 l\u00e0 th\u1ebf gi\u1edbi \u1ea3o. Heineken nh\u01b0 m\u1ed9t c\u00f4ng ty c\u00f3 tinh th\u1ea7n t\u00f2 m\u00f2 v\u00e0 th\u1eed nghi\u1ec7m – v\u00e0 t\u00f4i ngh\u0129 r\u1eb1ng \u0111\u00f3 l\u00e0 quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"

Th\u1ebf gi\u1edbi \u1ea3o, t\u1eebng l\u00e0 m\u1ed9t ch\u1ee7 \u0111\u1ec1 n\u00f3ng trong n\u0103m 2021, d\u01b0\u1eddng nh\u01b0 \u0111\u00e3 m\u1ea5t \u0111i s\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 s\u1ef1 quan t\u00e2m c\u1ee7a c\u00f4ng ch\u00fang sau ch\u1ec9 hai n\u0103m. S\u1ef1 h\u00e0o h\u1ee9ng v\u00e0 thi\u1ebfu c\u00e1c tr\u01b0\u1eddng h\u1ee3p s\u1eed d\u1ee5ng \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 nh\u1eefng nguy\u00ean nh\u00e2n ch\u00ednh d\u1eabn \u0111\u1ebfn s\u1ef1 suy gi\u1ea3m n\u00e0y, theo Gartner Director Analyst Samantha Searle.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[21,24,25],"class_list":["post-107","post","type-post","status-publish","format-standard","hentry","category-ai-news","tag-chatgpt","tag-metaverse","tag-the-gioi-ao"],"_links":{"self":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=107"}],"version-history":[{"count":8,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts\/107\/revisions"}],"predecessor-version":[{"id":447,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts\/107\/revisions\/447"}],"wp:attachment":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=107"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=107"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}