{"id":74,"date":"2023-11-14T21:21:30","date_gmt":"2023-11-14T14:21:30","guid":{"rendered":"https:\/\/xuhuongai.com\/?p=74"},"modified":"2023-11-18T12:23:15","modified_gmt":"2023-11-18T05:23:15","slug":"ai-copilots-dang-dinh-nghia-lai-cac-cong-viec-ban-hang-va-dich-vu-theo-ceo-cua-salesforce-ai","status":"publish","type":"post","link":"https:\/\/xuhuongai.com\/?p=74","title":{"rendered":"AI Copilots \u0111ang \u201c\u0111\u1ecbnh ngh\u0129a l\u1ea1i\u201d c\u00e1c c\u00f4ng vi\u1ec7c b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5, theo CEO c\u1ee7a Salesforce AI"},"content":{"rendered":"\n
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B\u1ea3n tin \u0111\u01b0\u1ee3c d\u1ecbch v\u00e0 t\u00f3m t\u1eaft b\u1edfi n\u1ec1n t\u1ea3ng t\u1ea1o tr\u1ee3 l\u00fd AI – KamiMind<\/a>.<\/p>\nNgu\u1ed3n: Rashi Shrivastava, “AI Copilots Are \u2018Redefining\u2019 Sales And Service Jobs, Says Salesforce AI\u2019s CEO<\/a>“, Forbes, 8\/11\/2023.<\/cite><\/blockquote>\n\n\n

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CEO c\u1ee7a Salesforce AI – Clara Shih – ph\u00e1t bi\u1ec3u t\u1ea1i s\u1ef1 ki\u1ec7n “The tech giant’s Dreamforce” v\u00e0o th\u00e1ng M\u01b0\u1eddi, 2023.  PHOTO COURTESY SALESFORCE<\/figcaption><\/figure>\n<\/div>\n\n\n

Clara Shih, CEO c\u1ee7a Salesforce AI, cho r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5. V\u1edbi vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c AI c\u1ee7a Salesforce, Shih \u0111ang th\u00fac \u0111\u1ea9y vi\u1ec7c t\u00edch h\u1ee3p AI v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Slack v\u00e0 Tableau, \u0111\u1ec3 thay \u0111\u1ed5i c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i h\u00e0ng ng\u00e0n c\u00f4ng ty s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m c\u1ee7a Salesforce. M\u1ee5c ti\u00eau l\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 h\u00e0nh ch\u00ednh v\u00e0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn b\u00e1n h\u00e0ng, \u0111\u1ec3 gi\u00fap nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng t\u1eadp trung h\u01a1n v\u00e0o vi\u1ec7c b\u00e1n h\u00e0ng. Salesforce \u0111ang \u0111i\u1ec1u ch\u1ec9nh m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c cho nh\u1eefng ng\u01b0\u1eddi l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c AI, nh\u01b0 tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o n\u1ed9i dung ti\u1ebfp th\u1ecb. Shih, ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u AI t\u1ea1i Salesforce, nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a AI c\u00f3 t\u00ednh s\u00e1ng t\u1ea1o trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai c\u00f4ng vi\u1ec7c v\u00e0 \u0111ang ph\u00e1t tri\u1ec3n c\u00e1c ch\u1ee9c n\u0103ng m\u1edbi, nh\u01b0 Sales GPT v\u00e0 Marketing GPT, \u0111\u1ec3 \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00e1c nhi\u1ec7m v\u1ee5 nh\u01b0 l\u00ean l\u1ecbch h\u1ecdp v\u00e0 vi\u1ebft email b\u00e1n h\u00e0ng. Tuy nhi\u00ean, vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 AI \u0111\u1ec3 t\u1ea1o n\u1ed9i dung c\u0169ng \u0111\u1eb7t ra nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 b\u1ea3o m\u1eadt v\u00e0 ri\u00eang t\u01b0, m\u00e0 Salesforce gi\u1ea3i quy\u1ebft b\u1eb1ng c\u00e1ch l\u1ecdc n\u1ed9i dung v\u00e0 \u1ea9n danh th\u00f4ng tin nh\u1ea1y c\u1ea3m. Shih tin r\u1eb1ng AI s\u1ebd cu\u1ed1i c\u00f9ng t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u00f3a h\u1ea7u h\u1ebft c\u00e1c nhi\u1ec7m v\u1ee5 \u0111a b\u01b0\u1edbc, \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn vi\u1ec7c gi\u1ea3m s\u1ed1 l\u01b0\u1ee3ng c\u00f4ng vi\u1ec7c. \u0110\u1ec3 ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n, vi\u1ec7c n\u00e2ng cao k\u1ef9 n\u0103ng v\u00e0 ch\u1ea5p nh\u1eadn AI s\u1ebd r\u1ea5t quan tr\u1ecdng. Shih c\u0169ng h\u1ee3p t\u00e1c ch\u1eb7t ch\u1ebd v\u1edbi Salesforce Ventures, qu\u1ef9 \u0111\u1ea7u t\u01b0 AI c\u1ee7a Salesforce, \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c startup trong l\u0129nh v\u1ef1c AI. C\u00f4 \u1ea5y c\u0169ng s\u1eed d\u1ee5ng AI cho nhi\u1ec1u nhi\u1ec7m v\u1ee5, t\u1eeb vi\u1ebft email \u0111\u1ebfn t\u1ea1o b\u00e0i thuy\u1ebft tr\u00ecnh, xem n\u00f3 nh\u01b0 m\u1ed9t ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh.<\/p>\n\n\n\n

B\u1ea3n t\u00f3m t\u1eaft ti\u1ebfng Anh<\/summary>\n

Clara Shih, CEO of Salesforce AI, believes that AI is redefining sales and service jobs. As the head of AI strategy at Salesforce, Shih is responsible for integrating AI into products like Slack and Tableau, which is already changing the day-to-day work of sales and customer service representatives at the 150,000 companies using Salesforce’s software. The goal is to automate administrative tasks and non-selling activities, allowing salespeople to focus more on selling. Salesforce is editing job descriptions for knowledge workers, such as those who answer customer queries, manage sales accounts, and create marketing content. Shih’s role as the head of AI at Salesforce highlights the importance of generative AI in shaping the future of work. She is developing new functions, such as Sales GPT and Marketing GPT, that simplify tasks like scheduling meetings and writing sales emails. However, the use of generative AI tools raises concerns about security and privacy, which Salesforce addresses by filtering content and anonymizing sensitive information. Shih believes that AI will eventually automate or simplify most multi-step tasks, which may lead to job eliminations. To stay relevant, upskilling and embracing AI will be crucial. Shih also works closely with Salesforce Ventures’ generative AI fund, investing in startups in the AI space. She uses AI herself for various tasks, from writing emails to creating presentations, viewing it as a copilot.<\/p>\n<\/details>\n\n\n\n

B\u1ea3n d\u1ecbch Anh-Vi\u1ec7t<\/summary>\n

M\u1ed9t s\u1ed1 n\u0103m tr\u01b0\u1edbc, \u00edt ai quan t\u00e2m \u0111\u1ebfn tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o cho \u0111\u1ebfn khi ChatGPT xu\u1ea5t hi\u1ec7n v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Tuy nhi\u00ean, Clara Shih cho bi\u1ebft c\u00f4 \u0111\u00e3 ngh\u0129 v\u1ec1 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o t\u1eeb khi c\u00f2n l\u00e0 sinh vi\u00ean \u0111\u1ea1i h\u1ecdc. L\u00e0 m\u1ed9t ng\u01b0\u1eddi s\u00e1ng l\u1eadp c\u1ee7a Hearsay Systems, m\u1ed9t n\u1ec1n t\u1ea3ng ph\u1ea7n m\u1ec1m d\u1ef1a tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, c\u00f4 \u0111\u00e3 ph\u00e1t tri\u1ec3n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 nh\u1eadn d\u1ea1ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u00e0 t\u1ef1 \u0111\u1ed9ng h\u00f3a c\u00f4ng vi\u1ec7c tu\u00e2n th\u1ee7.<\/p>\n\n\n\n

Hi\u1ec7n nay, v\u1edbi vai tr\u00f2 l\u00e0 CEO c\u1ee7a Salesforce AI, n\u1eef l\u00e3nh \u0111\u1ea1o 41 tu\u1ed5i n\u00e0y l\u00e0 m\u1ed9t ph\u1ea7n trong danh s\u00e1ch “50 T\u01b0\u01a1ng lai c\u1ee7a C\u00f4ng vi\u1ec7c trong n\u0103m 2023” v\u00e0 \u0111i\u1ec1u h\u00e0nh chi\u1ebfn l\u01b0\u1ee3c tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u1ee7a m\u1ed9t trong nh\u1eefng c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn nh\u1ea5t th\u1ebf gi\u1edbi, t\u00edch h\u1ee3p n\u00f3 v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Slack v\u00e0 Tableau. Qua qu\u00e1 tr\u00ecnh n\u00e0y, c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i 150.000 c\u00f4ng ty s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m c\u1ee7a Salesforce \u0111\u00e3 b\u1eaft \u0111\u1ea7u thay \u0111\u1ed5i.<\/p>\n\n\n\n

“Hi\u1ec7n nay, m\u1ed9t ng\u01b0\u1eddi b\u00e1n h\u00e0ng ph\u1ea3i d\u00e0nh m\u1ed9t kho\u1ea3ng th\u1eddi gian \u0111\u00e1ng kinh ng\u1ea1c trong ng\u00e0y \u0111\u1ec3 l\u00e0m c\u00e1c c\u00f4ng vi\u1ec7c h\u00e0nh ch\u00ednh ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00f4ng li\u00ean quan \u0111\u1ebfn vi\u1ec7c b\u00e1n h\u00e0ng,” c\u00f4 n\u00f3i, nh\u01b0 vi\u1ec7c nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng, chu\u1ea9n b\u1ecb b\u00e0i thuy\u1ebft tr\u00ecnh v\u00e0 vi\u1ebft email cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. “\u0110\u00e2y l\u00e0 nh\u1eefng c\u00f4ng vi\u1ec7c m\u1ec7t m\u1ecfi, g\u00e2y kh\u00f3 ch\u1ecbu.”<\/p>\n\n\n\n

Salesforce mu\u1ed1n thay \u0111\u1ed5i \u0111i\u1ec1u \u0111\u00f3. Khi m\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111ang l\u00e0m thay \u0111\u1ed5i t\u1eebng lo\u1ea1i c\u00f4ng vi\u1ec7c v\u0103n ph\u00f2ng th\u00e0nh c\u00f4ng vi\u1ec7c m\u1edbi, c\u00f4ng ty c\u00f4ng ngh\u1ec7 kh\u1ed5ng l\u1ed3 tr\u1ecb gi\u00e1 31 t\u1ef7 USD n\u00e0y \u0111\u00e3 s\u1eb5n s\u00e0ng ch\u1ec9nh s\u1eeda m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c cho m\u1ed9t s\u1ed1 lo\u1ea1i c\u00f4ng vi\u1ec7c ph\u1ed5 bi\u1ebfn nh\u1ea5t trong nh\u00f3m “nh\u00e2n vi\u00ean tri th\u1ee9c” chuy\u00ean nghi\u1ec7p – nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi c\u1ee7a kh\u00e1ch h\u00e0ng, qu\u1ea3n l\u00fd t\u00e0i kho\u1ea3n b\u00e1n h\u00e0ng v\u00e0 t\u1ea1o n\u1ed9i dung ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

\u0110\u1ec3 d\u1eabn \u0111\u1ea7u nh\u1eefng n\u1ed7 l\u1ef1c nh\u01b0 v\u1eady, ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1ec1 c\u00f4ng ngh\u1ec7 v\u00e0 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd, nh\u01b0 Robert Sutton, m\u1ed9t gi\u00e1o s\u01b0 t\u00e2m l\u00fd t\u1ed5 ch\u1ee9c t\u1ea1i Tr\u01b0\u1eddng Kinh doanh Sau \u0111\u1ea1i h\u1ecdc Stanford, ng\u01b0\u1eddi \u0111\u00e3 g\u1eb7p Shih l\u1ea7n \u0111\u1ea7u khi t\u00ecm ki\u1ebfm \u1ee9ng vi\u00ean cho ch\u01b0\u01a1ng tr\u00ecnh h\u1ecdc b\u1ed5ng v\u00e0 \u0111\u00e3 theo d\u00f5i s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4 t\u1eeb \u0111\u00f3. Sutton n\u00f3i r\u1eb1ng Shih lu\u00f4n \u0111i tr\u01b0\u1edbc v\u1edbi nh\u1eefng \u00fd t\u01b0\u1edfng l\u00e0m \u0111\u1ea3o l\u1ed9n ng\u00e0nh c\u00f4ng nghi\u1ec7p, v\u00e0 \u0111\u00e3 vi\u1ebft m\u1ed9t cu\u1ed1n s\u00e1ch b\u00e1n ch\u1ea1y v\u00e0o n\u0103m 2010 v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed1i v\u1edbi kinh doanh.<\/p>\n\n\n\n

“Clara hi\u1ec3u c\u00e1ch ho\u00e0n th\u00e0nh c\u00f4ng vi\u1ec7c t\u1ea1i c\u00e1c c\u00f4ng ty do ng\u01b0\u1eddi s\u00e1ng l\u1eadp d\u1eabn \u0111\u1ea7u,” \u00f4ng n\u00f3i, \u0111\u1ec1 c\u1eadp \u0111\u1ebfn Marc Benioff, ng\u01b0\u1eddi \u0111\u00e3 th\u00e0nh l\u1eadp Salesforce h\u01a1n 20 n\u0103m tr\u01b0\u1edbc v\u00e0 v\u1eabn l\u00e0 CEO hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n

Vi\u1ec7c th\u00e0nh l\u1eadp vai tr\u00f2 c\u1ee7a Shih – Salesforce tr\u01b0\u1edbc \u0111\u00e2y ch\u01b0a c\u00f3 m\u1ed9t tr\u01b0\u1edfng b\u1ed9 ph\u1eadn tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o – nh\u1ea5n m\u1ea1nh t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ed1i v\u1edbi vi\u1ec7c t\u00e1i c\u1ea5u tr\u00fac t\u01b0\u01a1ng lai c\u1ee7a c\u00f4ng vi\u1ec7c, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong c\u00e1c c\u00f4ng ty c\u00f4ng ngh\u1ec7 l\u1edbn, m\u00e0 ph\u1ea3i ti\u00ean phong trong cu\u1ed9c \u0111ua v\u1ec1 t\u00ednh n\u0103ng v\u00e0 c\u00f4ng c\u1ee5 m\u1edbi c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o.<\/p>\n\n\n\n

Shih tr\u1edf l\u1ea1i Salesforce v\u00e0o n\u0103m 2020 sau khi \u0111i\u1ec1u h\u00e0nh Hearsay, m\u1ed9t c\u00f4ng ty m\u00e0 c\u00f4 th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2009; c\u00f4 c\u0169ng \u0111\u00e3 t\u1eebng l\u00e0m vi\u1ec7c t\u1ea1i c\u00f4ng ty c\u00f4ng ngh\u1ec7 n\u00e0y tr\u01b0\u1edbc \u0111\u00f3. Hi\u1ec7n gi\u1edd, khi \u0111\u1ee9ng \u0111\u1ea7u Salesforce AI, c\u00f4 \u0111ang t\u1ea1o ra c\u00e1c ch\u1ee9c n\u0103ng m\u1edbi gi\u00fap \u0111\u01a1n gi\u1ea3n h\u00f3a c\u00f4ng vi\u1ec7c t\u1ef1 \u0111\u1ed9ng nh\u01b0 Sales GPT, c\u00f3 th\u1ec3 l\u00ean l\u1ecbch h\u1ecdp v\u00e0 vi\u1ebft email b\u00e1n h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 c\u1ee7a c\u00f4ng ty, c\u0169ng nh\u01b0 Marketing GPT, c\u00f3 th\u1ec3 nghi\u00ean c\u1ee9u v\u1ec1 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng. Commerce GPT c\u1ee7a c\u00f4ng ty c\u00f3 th\u1ec3 t\u1ea1o ra m\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m v\u00e0 \u0111\u01b0a ra g\u1ee3i \u00fd trong qu\u00e1 tr\u00ecnh tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

D\u01b0\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a to\u00e0n b\u1ed9 Einstein GPT c\u1ee7a Salesforce, c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra t\u1eeb b\u1ea3n sao ti\u1ebfp th\u1ecb \u0111\u1ebfn m\u00e3 code. “H\u1ea7u h\u1ebft c\u00e1c m\u00f4 h\u00ecnh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o 18 th\u00e1ng tr\u01b0\u1edbc \u0111\u00e2y \u0111\u1ec1u ch\u1ec9 t\u1eadp trung v\u00e0o m\u1ed9t nhi\u1ec7m v\u1ee5 c\u1ee5 th\u1ec3,” Shih n\u00f3i. “Nh\u1eefng m\u00f4 h\u00ecnh c\u01a1 b\u1ea3n n\u00e0y th\u1ef1c s\u1ef1 m\u1ea1nh m\u1ebd v\u1edbi m\u1ed9t lo\u1ea1t kh\u1ea3 n\u0103ng.”<\/p>\n\n\n\n

M\u1eb7c d\u00f9 c\u00f3 kh\u1ea3 n\u0103ng \u1ea5n t\u01b0\u1ee3ng, c\u00e1c c\u00f4ng c\u1ee5 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u00e1ng t\u1ea1o c\u0169ng \u0111\u1eb7t ra c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 an ninh v\u00e0 quy\u1ec1n ri\u00eang t\u01b0, ch\u1eb3ng h\u1ea1n nh\u01b0 th\u00f4ng tin nh\u1ea1y c\u1ea3m c\u1ee7a c\u00f4ng ty r\u00f2 r\u1ec9 v\u00e0o m\u00f4 h\u00ecnh tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o g\u1ed1c c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c truy c\u1eadp b\u1edfi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ho\u1eb7c c\u00f4ng ch\u00fang. \u0110\u1ec3 gi\u1ea3m b\u1edbt nh\u1eefng lo ng\u1ea1i \u0111\u00f3, Einstein l\u1ecdc c\u00e1c \u0111\u1ea7u v\u00e0o v\u00e0 \u0111\u1ea7u ra c\u1ee7a tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 ng\u0103n ch\u1eb7n n\u1ed9i dung c\u00f3 h\u1ea1i, y\u00eau c\u1ea7u con ng\u01b0\u1eddi ch\u1ea5p nh\u1eadn ho\u1eb7c t\u1eeb ch\u1ed1i ph\u1ea3n h\u1ed3i c\u1ee7a c\u00f4ng c\u1ee5 tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c chia s\u1ebb, v\u00e0 \u1ea9n danh th\u00f4ng tin c\u00e1 nh\u00e2n v\u00e0 d\u1eef li\u1ec7u thanh to\u00e1n, c\u00f9ng v\u1edbi c\u00e1c k\u1ef9 thu\u1eadt kh\u00e1c.<\/p>\n\n\n\n

Shih tr\u00edch d\u1eabn v\u00ed d\u1ee5 v\u1ec1 Gucci, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd m\u1ed1i quan h\u1ec7 kh\u00e1ch h\u00e0ng c\u1ee7a Salesforce. B\u1eb1ng c\u00e1ch t\u1ea1o ra c\u00e2u tr\u1ea3 l\u1eddi t\u1ef1 \u0111\u1ed9ng, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o c\u00f3 th\u1ec3 gi\u1ea3i ph\u00f3ng \u0111\u1ea1i di\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u n\u00e0y kh\u1ecfi c\u00e1c c\u00f4ng vi\u1ec7c nh\u01b0 s\u1eed d\u1ee5ng danh m\u1ee5c s\u1ea3n ph\u1ea9m, gi\u00fap nh\u00e2n vi\u00ean c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 tham gia v\u00e0o c\u00f4ng vi\u1ec7c s\u00e1ng t\u1ea1o nh\u01b0 h\u1ed7 tr\u1ee3 c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb.<\/p>\n\n\n\n

Shih cho r\u1eb1ng cu\u1ed1i c\u00f9ng, tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd t\u1ef1 \u0111\u1ed9ng h\u00f3a ho\u1eb7c \u0111\u01a1n gi\u1ea3n h\u00f3a ph\u1ea7n l\u1edbn c\u00e1c c\u00f4ng vi\u1ec7c \u0111a b\u01b0\u1edbc cho ng\u01b0\u1eddi lao \u0111\u1ed9ng. Do \u0111\u00f3, c\u00f4 kh\u00f4ng nh\u00ecn th\u1ea5y m\u1ed9t t\u01b0\u01a1ng lai t\u01b0\u01a1i s\u00e1ng cho t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi: “T\u00f4i ngh\u0129 m\u1ed7i khi c\u00f3 m\u1ed9t c\u00f4ng ngh\u1ec7 m\u1edbi \u0111\u1ed9t ph\u00e1, s\u1ebd c\u00f3 m\u1ed9t s\u1ed1 c\u00f4ng vi\u1ec7c b\u1ecb lo\u1ea1i b\u1ecf,” c\u00f4 n\u00f3i v\u00e0 th\u00eam r\u1eb1ng vi\u1ec7c n\u00e2ng cao k\u1ef9 n\u0103ng v\u00e0 ch\u1ea5p nh\u1eadn tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o s\u1ebd l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 ti\u1ebfp t\u1ee5c c\u1ea1nh tranh.<\/p>\n\n\n\n

Trong khi \u0111\u00f3, Shih c\u0169ng l\u00e0m vi\u1ec7c ch\u1eb7t ch\u1ebd v\u1edbi qu\u1ef9 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o tr\u1ecb gi\u00e1 500 tri\u1ec7u USD c\u1ee7a Salesforce Ventures, m\u00e0 c\u00f4 g\u1ecdi l\u00e0 “v\u0169 kh\u00ed b\u00ed m\u1eadt” c\u1ee7a c\u00f4ng ty. C\u00f4 gi\u00fap x\u00e1c \u0111\u1ecbnh v\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c c\u00f4ng ty kh\u1edfi nghi\u1ec7p quan tr\u1ecdng trong l\u0129nh v\u1ef1c n\u00e0y, bao g\u1ed3m Anthropic, Cohere, Hugging Face v\u00e0 Runway, \u0111\u1ec3 ti\u1ebfp t\u1ee5c tham gia v\u00e0o h\u1ec7 sinh th\u00e1i tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o. Trong Salesforce, Shih gi\u00e1m s\u00e1t nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m nh\u01b0 ph\u00e1t tri\u1ec3n c\u00e1c c\u00f4ng c\u1ee5 c\u00f3 th\u1ec3 t\u1ea1o ra n\u1ed9i dung \u00e2m thanh v\u00e0 video.<\/p>\n\n\n\n

V\u1edbi ph\u1ea7n c\u1ee7a m\u00ecnh, Shih s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o \u0111\u1ec3 l\u00e0m m\u1ecdi th\u1ee9 t\u1eeb vi\u1ec7c vi\u1ebft b\u1ea3n nh\u00e1p email cho \u0111\u1ebfn t\u1ea1o b\u00e0i thuy\u1ebft tr\u00ecnh ho\u1eb7c th\u1eadm ch\u00ed gi\u00fap c\u00f4 t\u1ea1o ra c\u00e1c c\u00e2u chuy\u1ec7n khi c\u00f4 d\u1eabn d\u1eaft m\u1ed9t s\u1ef1 ki\u1ec7n ngo\u1ea1i tuy\u1ebfn g\u1ea7n \u0111\u00e2y d\u00e0nh cho k\u1ef9 s\u01b0 v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m. Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, c\u00f4 n\u00f3i, \u0111\u00f3ng vai tr\u00f2 l\u00e0 “ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh t\u01b0 duy. \u0110\u00fang nh\u01b0 ch\u00fang ta g\u1ecdi n\u00f3. N\u00f3 l\u00e0 m\u1ed9t ng\u01b0\u1eddi l\u00e1i \u0111\u00f2,” Shih n\u00f3i. “\u0110\u00e2y l\u00e0 m\u1ed9t th\u1eddi \u0111i\u1ec3m quan tr\u1ecdng – kh\u00f4ng ch\u1ec9 v\u1edbi c\u00f4ng ngh\u1ec7, m\u00e0 c\u00f2n v\u1edbi x\u00e3 h\u1ed9i, n\u1ec1n kinh t\u1ebf v\u00e0 c\u00f4ng vi\u1ec7c.”<\/p>\n<\/details>\n","protected":false},"excerpt":{"rendered":"

Clara Shih, CEO c\u1ee7a Salesforce AI, cho r\u1eb1ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) \u0111ang thay \u0111\u1ed5i c\u00e1ch l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5. V\u1edbi vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh chi\u1ebfn l\u01b0\u1ee3c AI c\u1ee7a Salesforce, Shih \u0111ang th\u00fac \u0111\u1ea9y vi\u1ec7c t\u00edch h\u1ee3p AI v\u00e0o c\u00e1c s\u1ea3n ph\u1ea9m nh\u01b0 Slack v\u00e0 Tableau, \u0111\u1ec3 thay \u0111\u1ed5i c\u00f4ng vi\u1ec7c h\u00e0ng ng\u00e0y c\u1ee7a nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ea1i h\u00e0ng ng\u00e0n c\u00f4ng ty s\u1eed d\u1ee5ng ph\u1ea7n m\u1ec1m c\u1ee7a Salesforce.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[6,7,8,9,10,11],"class_list":["post-74","post","type-post","status-publish","format-standard","hentry","category-ai-news","tag-ban-hang-va-dich-vu","tag-bao-mat-va-rieng-tu","tag-copilot","tag-tich-hop-ai","tag-tri-tue-nhan-tao","tag-tu-dong-hoa"],"_links":{"self":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts\/74","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=74"}],"version-history":[{"count":10,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts\/74\/revisions"}],"predecessor-version":[{"id":456,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=\/wp\/v2\/posts\/74\/revisions\/456"}],"wp:attachment":[{"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=74"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=74"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/xuhuongai.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=74"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}